The reason we started this local newspaper was that business owners everywhere needed a better, more cost effective means of reaching the affluent homeowner market that we serve.  Additionally, homeowners are in search of good educational and uplifting information that will help them make better decisions and purchases and put a smile on their face. We provide this through a full-color community publication, with quality articles and top notch advertisers, and mailed directly to more than 55,000 households.

 

Well, in the process of creating Life & Leisure, we discovered that there were four main problems that companies had in advertising to the business-to-consumer or, really, the business-to-homeowner market.  These are:

 

1.     Disappointing Results:  Are you tired of placing advertisements that don’t work? Well, there are two basic aspects of your advertising that impact your results: the message and the medium.  The most important aspect of advertising is having something good to say and saying it well. So, while you’re in charge of having something good to say, we can help you say it well… You see, marketing is supposed to make the consumer’s buying decision easier.  It’s all about building confidence and minimizing risk. We provide every single business owner interested with a free copy of our Advertiser’s Protection Pack includes a special method on “Writing Advertisements That Actually Work.”

 

2.     Too Expensive:  Only a few primary options are viable strategies for small business owners looking to reach the coveted homeowners market: the Yellow Pages, local newspapers and periodicals, radio, cable TV, massive amounts of direct mail or discount mailers.  The sheer expense of running all of these media would bankrupt just about anybody (unless you’re a Fortune 1000)... and a solo direct mail campaign can cost fifty cents to a dollar per piece.  Multiply that times 55,000 households... that’s a lot of money.  It’s no wonder why most people say it takes money to make money.  Life & Leisure enables you to reach 100% of the households in a given area for roughly 4 pennies per household. Also, our Advertiser’s Protection Pack includes a return on investment worksheet so you’ll know exactly how you should be spending your money.

 

3.     Lost in the Clutter of Competitive Ads: In nearly all media and advertising efforts with the lone exception of your own internal direct mail efforts, you are in direct, typically side-by-side competition with all of the other companies in your field.  Standing out with a clearly unique message becomes significantly more difficult. At Life & Leisure your ad won't be lost on page 60 or 80.  Life & Leisure allows you to do all this while cost effectively reaching your target audience.

 

4.     REAL Customer Service: The one item that has built Life & Leisure more than anything else is the Customer Service we provide to both our advertisers and our readers. We know that it is essential for you to have faith that the people you do business with will actually do what they say. WE DO!

 

We would be delighted to speak to you about your advertising and marketing business. You may reach us at 973-696-8008 or email us at info@lifeandleisurenj.com. If you would like to receive our FREE Advertiser’s Protection Pack just let us know and we will be happy to forward you a copy. We look forward to serving you!